MainPoint – Redesign and optimization of the existing website
The MainPoint Institute is involved in the education and preparation of individuals and corporate teams and helps them to improve their skills, which include public speaking.
To improve the online presence of this institute through a website redesign, to improve performance and optimize for mobile devices, to do technical SEO, and to add English as a second language.
Our team was hired to do the entire website from scratch in order to improve its performance and user interface.
A professional website with an improved user interface that is in line with the company’s branding was created.
For such a serious institute, it is necessary to create a unique design adapted to this type of activity, but which remains recognizable to their existing clients.
Working on improving the user experience and visual identity of the site to make it easier for potential customers to navigate.
Adding the option to translate the site into multiple languages to attract users from different countries and expand the market reach.
Optimizing the site through file minification, image compression, and caching to further improve loading speed and site performance.
A detailed analysis of the keywords that the target audience searches for most often was carried out, as well as adaptation of the content to better match those queries.