5 + 1 tips to boost sales with your landing page

5 + 1 tips to boost sales with your landing page
8 minutes reading

A few years ago, a well-made landing page could drive significant sales for a business. However, today’s standards are much higher.

If you want to achieve great results and boots sales, you need a fast, well-designed, and visually appealing landing page that provides an excellent user experience across all devices (especially mobile). This is the bare minimum!

We’ve written before about the importance of landing pages in your marketing strategy and how they can significantly improve sales. Yet, very few companies have truly effective landing pages. In fact, many businesses don’t even have a landing page at all.

In this post, we’re sharing five simple tips to drastically improve the results of your campaigns by creating a top-notch landing page.

Why you should read this post

In marketing, everything is interconnected, and the success of every step depends on the previous one. No matter how successful your marketing campaign is or how many visitors land on your page, if your landing page isn’t relevant, well-designed, or functional, you won’t achieve the desired results.

To help you create a landing page that finally converts attracts customers, and generates the revenue you’ve always dreamed of, we’ve prepared 5 + 1 bonus tips to help you see better results from your ads starting today.

Do you know what a landing page is?

A landing page is a page on your website (or even a single-page site) where you direct all traffic from your ad campaigns, social media, and other channels to effectively showcase your product or service and significantly increase your chances of selling.

If you’re unfamiliar with landing pages or feel you don’t know enough about them, this article will provide you with the basics: To learn more about landing pages, click here.

Now, let’s dive into the key things that can significantly improve your existing landing pages, boost your sales, and increase your revenue. Here are 5 + 1 tips to help your landing page start generating better sales today.

1 Simplify the structure – One message, one offer

The goal is for your landing page to be clear and relevant, both for users and for Google. Speak directly to your target audience who is facing a specific problem or desire.

Simplify the structure – One message, one offer
Simplify the structure – One message, one offer.

Don’t try to sell everything to everyone – that approach never works! It’s not enough to target your audience with ads; your landing page also needs to be tailored to a specific offer and that specific audience.

Imagine someone searching for “wireless headphones” and they see your ad for exactly that. But when they click on the ad, they’re taken to a page with categories for all your products or, worse, your homepage or online store.

In most cases, that person won’t put much effort into searching your site. They’ll simply move on to the next search result or ad.

That’s why your landing page needs to align with your ad and focus solely on the specific offer—in this case, wireless headphones, or even better, a single model of wireless headphones from a specific brand. This narrows down the audience while increasing the likelihood of purchases from your ads. Why? Because you’re targeting the right person with the right message.

2 Focus on value, not just features

Gather the key features of your product or service, then think about the value those features provide to your customers.

Pričajte o vrednostima ne samo o karakteristikama
Focus on value, not just features

At this stage, one of your strongest tools is a deep understanding of your customers and market.

If that’s not the case yet, it’s never too late to start learning about your customers, their problems, and their reasons for purchasing.

Through detailed market research, you can learn a lot about your target audience, including their daily struggles and what makes their jobs or lives harder.

If your product or service can solve those problems, that’s what you should emphasize!

It’s important to not just list the features of your product but to explain what those features allow. Don’t forget to include real-life examples. Examples help potential customers understand why your solution is important and how it will directly benefit them.

Don’t go overboard with the details. When copywriters craft ad copy, they often highlight the top three benefits. Anything more can seem overwhelming, while fewer may give the impression that the product or service isn’t compelling enough. 

3 Use proven methods

For a while now, video content has dominated the internet. It’s proven that videos can achieve much better results than text alone – of course, only if the video is well-made and engaging enough to capture the attention of potential customers.

Koristite dokazano uspešne metode
Use proven methods

A well-produced video can help you reach your audience more cost-effectively, especially those who don’t like to read.

Social media platforms also favor this format, which is doubly beneficial since you can target interested audiences from multiple angles.

Create a video that visually showcases your product or service. Present in an engaging format the problems it solves and how it will improve the buyer’s life. Show what makes it unique and how it works.

A good video can attract attention to your landing page’s offer, even for those who don’t like reading.

4 Use a clear call to action (CTA)

The CTA is usually a short message and a button that clearly invites users to take a specific action, such as making a purchase, booking a meeting, or signing up.

As simple as it sounds, without a clear CTA, visitors to your landing page might not know what to do next, or they could be left feeling confused. And confusion means fewer sales.

Make it clear what you expect potential customers to do next to get your solution.

Your CTA can be creative, so don’t hesitate to use your imagination to come up with interesting and engaging wording or design.

Make sure the text clearly explains what will happen when users click on your CTA. For example:

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5 Include customer reviews

Short, easy-to-read reviews are especially important to potential buyers when they’re deciding whether to make a purchase.

When someone is considering a purchase, one of the easiest ways to gain their trust is to answer the questions they may have. If a review from another satisfied customer answers some of those questions, it further increases their sense of security.

That’s why one of the most powerful tools is customer reviews.

A good review should be relevant, focusing on the product or service showcased on the landing page. It’s also helpful to highlight the customer’s problem and how your product solved it.

Ideally, a satisfied customer will include a photo with their review, as this further boosts your credibility.

+1 Pay attention to page loading speed

Page speed is a persistent issue because in today’s fast-paced world, no one is willing to wait even 10 seconds for a landing page to load. Often, they won’t wait more than 3 seconds (yes, according to recent studies, most less-engaged users abandon a page after just 3 seconds if content hasn’t loaded).

That’s why it’s crucial to check your landing page’s loading speed. This is especially important for mobile users, as over 85% of users browse the web on their smartphones.

Google monitors mobile usability closely and penalizes slow-loading pages.

There are many tools for testing loading speed. Two of the simplest options are:

Google page speed insights – This tool rates your page’s loading speed on both desktop and mobile devices and provides optimization recommendations.

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Google speed test results

GT metrics – Similar to Google PageSpeed Insights, but with additional metrics. It also offers the option to record the page loading process for logged-in users. It’s all free.

Conclusion

We hope these tips help you improve your marketing campaign results in the future.

If you’d like more strategic or technical advice for your landing page, or if this post helped you decide to create your own, feel free to contact us by clicking here.

You can also find us on social media: Facebook, Instagram, LinkedIn

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